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Desk Research - Methodology and Techniques

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❶Typically these studies derive their data from large databases that are created for purposes other than research, which may introduce error or misclassification 10, Different types of studies are subject to different types of bias.

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We have our first definition of a brief interview, and we have a second definition of collecting data. There is a third definition for survey. This third definition of survey is a specific type of survey research. Here are the three specific techniques of survey research:. So, why are those people hanging around train stations and other public places? The reason is due to the nature of surveys and the purpose of study.

A study is designed to collect information about a topic for instance, 'How do you feel about Bigfoot voting rights? The people hanging out in public areas are trying to collect the data.

Each survey technique offers strengths and weaknesses, which will be explored in a moment. It is the job of the researcher to weigh those strengths and weaknesses against the needs of their study people are against Bigfoot voting rights.

All of the surveys offer relatively quick ways of collecting information, and this lesson will show how a researcher might employ surveys in their methodology. Let's say you, as a researcher, are interested in pet ownership and people's views on it. If you use questionnaires, you will sit down and write up some questions that you need answers to.

This can go in several ways:. Questionnaires aren't all sunshine and happy times, though. There are some weak points that need to be addressed. Get access risk-free for 30 days, just create an account. The second option, interviews, is very much like an in-person job interview.

One person sits across from the other and asks questions. The researcher will record what is being said, usually with a tape recorder or video camera, so that the conversation can be reviewed later. Like all studies, interviews have several strengths and weaknesses. Some of the strengths include:.

The third option, surveys, is where you go out and talk to people on the street. It kind of combines the two previous techniques. Here you write up shorter questions, like those that might be in a questionnaire, and then you go out and find people to talk to on the street.

You get some of the interaction of the interview, but you likely aren't looking for something as in-depth. Some of the strengths of the survey technique are:. A survey is defined as brief interviews and discussions with individuals about a specific topic.

There are several types of surveys, and they should be selected based on what is best for your study. The three primary types of surveys are:.

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Find a degree that fits your goals. What Is Survey Research? We will also go over the strengths and weaknesses of each type of survey.

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Surveys, Interviews, and Case Studies. Conducting Surveys and Interviews: Observational Research in Marketing: The True Experimental Research Design.

What is Historical Research? What is Sampling in Research? What is Altruism in Social Psychology? Selecting a Problem to Research. Experimental Research in Psychology: Research Methods in Psychology: Research Methods in Psychology for Teachers: Information Systems and Computer Applications. Devin Kowalczyk Devin has taught psychology and has a master's degree in clinical forensic psychology. Want the full version to study at home, take to school or just scribble on? Whether you are an academic novice, or you simply want to brush up your skills, this book will take your academic writing skills to the next level.

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Types of research methods can be classified into several categories according to the nature and purpose of the study and other attributes. In methodology.

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Research design can be divided into two groups: exploratory and conclusive. Exploratory research, according to its name merely aims to explore specific.

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This lesson explores the ways a researcher may employ the types of surveys used in research. We will also go over the strengths and weaknesses of. Module 4: Study Design Measures How To Create a Research Methodology. When formulating methodology, it is critical to consider the types of methods that will most accurately and efficiently answer the research questions.

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About Pew Research Center Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping the world. It conducts public opinion polling, demographic research, media content analysis and other empirical social science research. Clinical study design is the formulation of trials and experiments, as well as observational studies in medical, clinical and other types of research (e.g., epidemiological) involving human beings. The goal of a clinical study is to assess the safety, efficacy, and / or the mechanism of action of an investigational medicinal .