Unless your employer specifies otherwise, each paragraph is single spaced with a double space between paragraphs. Paras are also marked by numbered and bulleted lists. Not Helpful 1 Helpful If you are selling a product or service in a competitive environment, then cost will be a decisive factor.
If cost is a selling point it is necessary to highlight it. The cost benefit can be introduced in a comparative table or other statistical formats. Not Helpful 4 Helpful If you're looking for marketing-specific material, check out the American Marketing Association's database at https: You can find more diverse topics at http: Not Helpful 7 Helpful Where can I find a sample white paper dealing with an educational topic or white paper that deals with education?
Answer this question Flag as Does a White Paper need a signature of the writer? Where else can I find reputable advice for writing white pages? Include your email address to get a message when this question is answered. Already answered Not a question Bad question Other. By using this service, some information may be shared with YouTube. Did this summary help you? Government and corporate websites, as well as academic databases, are full of white papers just waiting to be downloaded.
Now, with very little effort, I do. This helped me do so, and I am very grateful. As a curriculum writer, I have not written a professional paper since graduate school in ! BA Bader Alkhalili May 31, The sample presented in the article came in handy A Anonymous May 31, I didn't know anything about white paper writing before, but now can write my own report in white paper format. Thanks a lot for adding to my knowledge.
This was quite helpful to keep me focused. Diwaker Sharma Jul 11, However, it would have been better if there were some live examples or reference documents. LG Lashawn Gibson Aug 8, I didn't know how to begin until I came across this website. The explanations are on point. RA Rishi Arya Jun 16, This article is really helpful in creating the entire story.
Now I have a better understanding, thanks. TB Ty Brown Oct 10, I have never written a white paper before and didn't want to ask my graduate professor how and look ignorant. Loved the way it was explained, step by step, and the tips at end. PM Patricia Merrick Oct 10, The article was very helpful and to the point. I'm literally able to type out a few sentences for each bit and I'm almost done!
I got very good help from this article. PD Parag Dutta Nov 24, JJ James Jarratt Mar 30, DS Dilpreet Sahans May 31, HM Heba Mahrous Oct 11, DS Donna Schodroski May 31, This article showed me how. SM Shravan Murthy Aug 16, KW Kat Wallace Apr 5, TK Thomas Kariuki Jul 14, PR Paola Rascon Aug 13, SB Steven Berry Feb 23, RK Raj Kumar Dec 16, OH Olwen Horton Apr 9, Sanjeev Chugh Jul 26, More success stories All success stories Hide success stories.
Thanks for letting us know. But, if you give them a hint about what to do further or a direction to move in, you can expect the results in the form of sales. Most customers care solely about solving their problems and may see your product only as one of various potential solutions.
Give them the solution and not the company information. Is English your native language? What is your profession? Student Teacher Writer Other. Academic Assignment Writing an Essay.
Writing a Research Paper. Writing Guides for Students Writing a Memoir 2. Creative Writing Guides Writing a Song 3. Writing a Letter Writing an Evaluation Letter 3. Steps for Writing a White Paper Identify the main problem your audience is facing and form a solution to the problem. Determine the competence of the audience.
Choose the most acceptable style for your target audience. On the other hand, if you write a white paper for households, being formal and using case-specific terms will discourage your audience from reading your work. In it, tell readers what their main problem is and describe it. Then you must provide proof that the problem really exists. When you state an issue, readers may not believe you. List additional smaller problems. Sometimes, describing only one problem, even if it is significant, is not enough to make people understand that actions need to be taken immediately.
This part of a white paper is great for setting standards, which would indirectly speak in your favor, and which your readers will use to judge your competitors. For example, you can argue in favor of using a specific type of software that your company is producing for solving certain problems.
Introduce your company, and your product. Explain why it is specifically your product or service a customer should buy, and why the solution you are offering is the best of all possible solutions. Create a summary, and proofread and edit your piece of writing. Topic Selection The topics for this type of writing tend to follow industry trends.
A list of possible topics may include: They can also circulate among groups of people who resend them out via email or pass out printed copies hand-to-hand. Your white paper can be read by different types of readers who will see the same problem from completely different viewpoints.
For example, system administrators will be interested in the technical capabilities of an operating system a company produces, whereas average users will most likely be interested in its entertainment and multimedia features. There is no right way or common standard for formatting a white paper.
Within its text, various formatting decisions can be used, such as different indentation of paragraphs from the edges, and different fonts and line spacing. The tone of a white paper should be serious and professional. No jokes or slang are appreciated in this type of writing. This document helps solve issues and is not designed for entertainment. Do call for action at the end of the paper. Ask your audience to call a specific phone number, visit a website, buy a sample, or try out a trial version.
Do try to make it no longer than pages.
Writing a White Paper The main purpose of a white paper is to help clients who are seeking solutions for certain issues make informed decisions in favor of a product or a service a company is offering.
This means writing a summary of your white paper and including an organized list of topics. Emphasize the value you will create. Your white paper is not a billboard for your business—it is an opportunity to create an image of expertise and insight that will help your readers. In return, they may buy from you later.
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I hope these Q&As help anyone just getting started in white papers. Or anyone who wants to understand them better. White Paper FAQ topics. If you understand the material and work well with others, writing a white paper can be smooth and enjoyable. If not quite the reverse. Are you concerned with a question who can help write my paper? Need high-quality texts for high grades? Find best experts and reasonable prices.